Last week I was lucky enough to be invited to Backbone Media’s 2014 showroom event in NYC. It was a great chance to check out the latest gear from Redington, Sage and other industry-leading outdoor brands. Backbone Media also organized a group of speakers to present insights into the latest trends and developments in the active lifestyle market.
![Some of the new Sage Rod and Reel offerings.](https://finfollower.com/wp-content/uploads/2013/10/P1000452.jpg)
I was impressed with the way that the market is expanding. In addition to advances in technology, there were new product offerings for women and youth as well.
![Some of the new Redington Waders. The pair on the right is a new offering for women.](https://finfollower.com/wp-content/uploads/2013/10/P1000451.jpg)
If you’re interested in learning more, here are some recent announcements:
From Redington:
Butter Stick fiberglass fly rod: https://pitch.pe/13di6ON
And from Sage:
Ballistic Rod Tubes: https://pitch.pe/12pZWwX
One last thing – Although I was not allowed to take pictures, there is a major lifestyle retailer entering the flyfishing market with some interesting and innovative gear and apparel offerings. More to come later. Enjoy!