Last week I was lucky enough to be invited to Backbone Media’s 2014 showroom event in NYC. It was a great chance to check out the latest gear from Redington, Sage and other industry-leading outdoor brands. Backbone Media also organized a group of speakers to present insights into the latest trends and developments in the active lifestyle market.
I was impressed with the way that the market is expanding. In addition to advances in technology, there were new product offerings for women and youth as well.
If you’re interested in learning more, here are some recent announcements:
Butter Stick fiberglass fly rod: https://pitch.pe/13di6ON
And from Sage:
Ballistic Rod Tubes: https://pitch.pe/12pZWwX
One last thing – Although I was not allowed to take pictures, there is a major lifestyle retailer entering the flyfishing market with some interesting and innovative gear and apparel offerings. More to come later. Enjoy!
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