While reading the Fly Fish Ohio site, I came across this great editorial on the fly fishing industry.
The gist of the article is that the fly fishing trade largely focuses on a narrow segment of fly anglers, those that can afford expensive gear and exotic trips.
In order to survive, the author suggests that the fly fishing trade associations, merchants and other industry players need to take more inclusive approach to defining the market, reach out to other angling trade associations to form alliances, and invest in angler education.
What do you think?
