I enjoyed the articles and wrote to the editor, Lee,with 4 short questions. His answers appear below.
1) What inspired you to develop FlyFishMagazine and how long has it been in existence?
FlyfishMagazine started in 2003 as a geocities site that was basically the monthly newsletter for our local chapter of the FFF. Later sometime around 2004 I purchased the domain name FlyfishMagazine.com and started using it as a repository for the stories about some of the adventures me and my pals had on fishing trips together. Most of the funnier stories you read on the site are true. Names do get changed to protect the innocent. Shortly thereafter we added on of those new fangled blogs and the rest is history. Primarily it has been a great way for us to make friends in the angling community and the fly fishing industry.
2) How do you describe it in relation to other fly fishing magazines?
Good question. I think we are we are certainly old school. No page turning flash websites here. We don’t have a high snark factor but aren’t above making a point. I guess what makes us different is that we have been able to build up a network of contributing anglers from all around the globe. Some of them post often and some of them post less often but they all post when they have something meaningful to say. They range from shop owners, professional fishing guides and TV personalities to guys we used to fish with after work. These are guys and ladies who can easily outfish us editorial types with one arm tied behind their backs so we like to listen up when they have something to say.
3) Who is the typical subscriber?
I like to think that we reach a pretty general sampling of the angling community. One of the site ranking websites once indicated that our average reader was 50 years old and had a pretty high disposable income. We posted that old rich guys love FlyfishMagazine.com.
4) What is one of your favorite fishing stories/memories?
There are really too many to pick just one. Every trip (even the ones to the pond behind the house) make some great memories. I’ve been lucky enough to be circled by sharks in the tropics and almost eaten by a grizzly in Alaska. I guess my favorite trip was to the Bristol Bay area of Alaska. Just seeing all those giant salmon and rainbow trout in their home and then at the same time seeing the helicopters ferrying people and equipment to the site of the Pebble Mine that could pretty easily make it all go away really made an impression on me.